The Full Story

About

Founded in 2018 in Mobile, Alabama, King Entertainment Record Label stands as a testament to the power of passion, perseverance, and a shared love for music. Established by two visionary CEOs, Reuben King, and Lex, the label has evolved into a creative hub dedicated not only to producing music but to nurturing and empowering the next generation of artists.

Reuben King, with over 20 years of experience as a sound engineer, rapper, and songwriter, brings an unparalleled depth of expertise to the table. His journey through the music industry has shaped him into a multifaceted artist, deeply embedded in the fabric of the music community. Lex, on the other hand, comes with a diverse musical background, having been involved in musical theatre, choir, and band. Her versatile understanding of music allows her to approach the industry from multiple perspectives, blending artistic expression with a keen business acumen.

Driven by their shared passion, Reuben and Lex envisioned a label that would do more than just distribute music. King Entertainment would be a sanctuary for artists to grow, learn, and thrive in an ever-changing industry. The duo's commitment to artist development led them to not only distribute music via Distrokid but also secure a prestigious partnership with Ingrooves Music, significantly amplifying their reach and impact.

In their pursuit of excellence, Reuben and Lex furthered their education at Full Sail University, where they both earned their Bachelor's degrees in TV/Film and Music Business in 2024. Their academic journey has equipped them with the knowledge to take King Entertainment to new heights, offering their artists the tools and insights needed to succeed in both music and media.

With over 10 talented artists currently signed to the roster, King Entertainment continues to thrive, creating opportunities and breaking new ground in the industry. As they look toward the future, their goals are as ambitious as ever — to continue growing their label, expanding their artist roster, and leaving a lasting legacy in the music world.

At King Entertainment, music isn't just a business; it's a passion, a home, and a future.

Mission

At King Entertainment, our mission is to empower and elevate artists by providing not just a platform, but a home where creativity, growth, and business acumen converge. We are dedicated to cultivating talent, fostering artistic development, and equipping our artists with the knowledge and tools to navigate the ever-evolving music industry. Rooted in passion, experience, and education, we strive to create a legacy of innovation, collaboration, and success — all while maintaining a commitment to authenticity, artistic integrity, and the pursuit of excellence.

Vision

To be a leading force in the music industry, empowering artists to thrive creatively and professionally. We aim to build a dynamic, diverse roster while shaping the future of music through education, innovation, and lasting artist development.